The US CPG market will come close to $1 trillion in 2025 and America’s 150,000+ CPG companies will spend $75 billion seeking to influence that spending. While that’s a big revenue number, CPG companies face a troubling landscape. Inflation limits pricing power just as input prices rise and the MAHA movement puts tens of billions of dollars spent on snacks via the SNAP program in jeopardy. At the same time new directives from the FDA are requiring CPG companies to reformulate many of their recipes. All of this makes for headwinds that are particularly challenging for small and medium sized CPGs. That’s where BrandScanned & loyalty come in. As traditional advertising vehicles fade and online opportunities become more competitive and crowded, marketers are going to need effective new tools for connecting with customers, and loyalty is the answer. And the beauty of BrandScanned is that small and medium sized marketers don’t have to build or maintain their own programs, and perhaps even more importantly, don’t have to convince their customers to download an app for every brand.
BrandScanned is a SaaS platform delivering custom loyalty. Consumers scan unique product codes (not UPCs) for points, prizes, and charity donations—via our multi-brand app, which can be a turnkey offering for small and midsized marketers while bigger players may choose our white-label service. Marketers get rich data, retention, and a lifeline to MAHA-hit customers.
Two thirds of America’s 150,000 CPG companies have less than 5 employees and 45,000 fewer than 100. Most have neither the resources nor the expertise to run loyalty programs, but all need customers in order to drive sales and survive. That’s where BrandScanned comes in. Our SaaS turnkey solution offers the benefits of loyalty without the hassle of program creation or maintenance.
Small and medium sized CPG companies now have a resource to allow them to go toe to toe with the giants on a loyalty basis. By harnessing the BrandScanned SaaS app they can build customer relationships and harness customer data they might otherwise miss out on.
At the end of the day, our goal is to give marketers a resource to connect with customers and give customers a reason to engage. BrandScanned accomplishes both…